IHS Screen Digest Whitepaper Download
Unlocking and Securing Multiscreen's Monetization Potential
IHS Screen Digest Whitepaper
This white paper by IHS Screen Digest identifies the following technologies as key to monetization: DLNA, HTML5, Security (CAS/DRM). It's interesting that the IHS Screen Digest paper sites insurance as the main driver of present multiscreen deployments. It's our opinion that consumers that have signed up for OTT services have done so because they perceive these services to be more exciting than the VoD services offered by operators - this has clearly negatively affected their VoD buy-rates. In addition, most territories have at least one operator that has, or is about to, launch a multiscreen offering. At which point multiscreen moves from 'insurance' to a 'must have' for other operators.
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