In addition to providing a seamless experience on every platform, ACCESS has partnered with YuMe to offer multiscreen advertising capability within ACCESS Twine. This enables operators to reach consumers on their preferred screen with the right message at the right time. By joining forces with YuMe, ACCESS ensures that operators can better understand their subscribers' viewing habits and in turn increase monetization of multiscreen.
To learn more about our news at IBC, please read our press releases:
You can also discover our views on the key trends at IBC 2014 in our IBC roundup blog on The Multiscreen Blog.