A new white paper by IHS Screen Digest 'Unlocking and Securing Multiscreen's Monetization Potential' identifies the following technologies as key to monetization:
DLNA – ACCESS' NetFront™ Living Connect DLNA Technology component enables Operator new business model for multiscreen media sharing. Plus the new Premium Video / CVP standard.
HTML5 – ACCESS' NetFront™ Browser NX provides the lightning-fast rendering speed for advanced graphics needed to radically change the traditional TV experience. In the recently announced NetFront™ Browser NX 3.0 launch, new compelling features, such as YouTube TV HTML5, CSS Filter and CSS writing-mode, are added to provide even more power to enable operators creating awesome user interfaces across multiple platforms.
Security (CAS/DRM) – ACCESS is partnering with CAS/DRM partners to provide 'studio confident' multiscreen, removing the 'security roadblock' that is the greatest obstacle to multiscreen's takeoff.
It's interesting that the IHS Screen Digest paper sites insurance as the main driver of present multiscreen deployments. It's our opinion that consumers that have signed up for OTT services have done so because they perceive these services to be more exciting than the VoD services offered by operators - this has clearly negatively affected their VoD buy-rates. In addition, most territories have at least one operator that has, or is about to, launch a multiscreen offering. At which point multiscreen moves from 'insurance' to a 'must have' for other operators.
Other key findings include:
OTT has had no discernible impact on subscriber numbers
Consumers content spend is still predominantly on Pay-TV subscriptions
At TV Connect ACCESS will be holding an Executive Briefing. At the briefing, Screen Digest and ACCESS will provide insights into the monetization of multiscreen and explore how TV operators can best deliver and monetize multiscreen.
To see how ACCESS' award-winning solutions are delivering next-generation TV or to register for a place at ACCESS' TV Connect Executive briefing please click here.