Maximising Revenues Through Multiscreen and Cloud TV - See the Multiscreen Future at CES
ACCESS Twine™ clears the path for operators to launch true TV Everywhere
Operators looking to launch multiscreen services face multiple hurdles, including:
• Requirement to support multiple CA and DRM systems • Device OS and type • Future browser fragmentation • Screen size • Security and Rights negotiation • Interaction method (remote, keyboard, mouse, touchscreen, etc.) • Payment / billing / reporting / etc. • Advertising support
These issues all add up, become a major barrier to operators launching or adapting multiscreen services to suit their customers. To help solve these issues, we have launched ACCESS Twine™, a multiscreen software platform that integrates with and controls existing multiscreen infrastructure to enable operators to manage and deploy next generation TV services providing a seamless user experience across multiple devices.
ACCESS Twine™ supports multiple industry requirements to provide the simplest route for operators to launch true TV Everywhere:
Studio confident media sharing: pre-integration of multiple and concurrent Conditional Access and DRM systems, including Microsoft PlayReady, ensuring full cloud based control of media sharing and distribution on multiple platforms while complying with the content owners' rights requirements
• Management & Monitoring: device management, logging and tracking functionality as well as metadata aggregation capabilities to analyse the consumer's viewing habits in real time on and offline in order to offer targeted suggestions and advertisements on VoD portals and TV user interfaces
Combining cloud and in-home network infrastructure: ACCESS Twine combines cloud-based solutions with home gateways and consumer devices to leverage the best of both worlds. Using standards such as DLNA Commercial Video Profile-2 (CVP-2) guidelines, DTCP-IP, HbbTV and HTML5 provides a seamless experience on all connected devices
Generate new advertisement revenue: Integration with 3rd party digital advertisement infrastructure enables operators to develop new monetization strategies.