SonyLIV and NetRange partner to expand Indian viewer base
Hamburg, Germany and Mumbai, India, 9th July 2020 – NetRange MMH GmbH (‘NetRange’), the global provider of white-labelled, turnkey Smart TV and OTT ecosystems and SonyLIV, India’s first premium video on demand (VOD) service, today, announced a collaboration. Through this alliance, the Indian users of the NetRange Smart TV App Store will now be able to gain the SonyLIV app on their Smart TVs.
This collaboration will enable NetRange customers in India to directly subscribe to SonyLIV and enjoy an exhaustive content catalogue spanning movies, music, sports, animation, web-originals, short films and much more on a wide range of Smart TVs, including Changhong, Hisense, KTC, Skyworth, VIERA, and many others. Backed with an intent to enhance the TV viewing experience and offer access to quality content, the NetRange App Store enables SonyLIV to expand its consumer base in India.
Premium content will be available to NetRange customers in India - Image courtesy of SonyLIV
Catering to around 100 million+ customers, SonyLIV houses more than 40,000 hours of content across genres along with 24 years of rich content from Sony Pictures Networks. SonyLIV recently added new originals to its line-up - Avrodh, Your Honor, Undekhi and Scam 1992 being some of them. SonyLIV allows its subscribers in India exclusive access to award-winning shows like, Seinfeld, Power, The Good Doctor and Mr. Mercedes. The platform recently added a host of celebrated Hollywood shows to its library like LA’s Finest S2, On Becoming a God in Central Florida, Alex Rider, For Life, Lincoln Rhyme, War of the Worlds, Commons and Indebted amongst others in India. Home to the biggest sporting events in the world, SonyLIV, in India, hosts the UEFA Champions League, Australian Open, Serie A, W.W.E., N.B.A., UFC, F.A. Cup, UEFA Europa League, UEFA Euro 2020, Olympic Games Tokyo 2020, Mzansi Super League, Big Bash, T10, ATP Tours, Impact Wrestling and The Ashes to name a few. SonyLIV also has rights to the various tournaments from Cricket Boards namely, Cricket Australia, England and Wales Cricket Board & Cricket Ireland.
This partnership is reflective of the significant growth in smart TV adoption. According to a Counterpoint Research report, India saw a staggering sale of around 15 million Smart TVs in 2019, a 15% increase year-on-year. This growth is largely driven by smartphone users who are keen to supplement the small-screen mobile viewing with high-quality streamed content when they’re at home.
Tim Schröder, CEO at NetRange said: “SonyLIV is the fastest growing OTT platform in India and we’re delighted to be making it available through the NetRange Smart TV App Store. This will let our viewers easily access the best and most relevant content at the highest possible quality. With NetRange’s presence on so many Smart TVs in the region, this partnership will help SonyLIV widen its outreach to millions more viewers by broadening the delivery of its amazing content portfolio. As an ACCESS company, NetRange also benefits from the fact that many leading Smart TVs are pre-installed with an ACCESS browser, which expands NetRange’s reach further.”
NetRange, an ACCESS CO., LTD. company (Tokyo Stock Exchange First Section Index, 4813), is a leading pioneer of Smart TV and a global provider of white labelled, turnkey Smart TV and OTT ecosystems and app stores.
NetRange operates an integrated, full-service solution which includes UI design, payment, billing and customer management, content aggregation, backend services including global CDN, second level support and app development for more than 100 global CE, TV, STB, retailer and operator brands, including Vodafone, Grundig, Arçelik, TCL, Skyworth, Sharp, Loewe, Changhong, IKEA, MSH, Thomson HD+. Its fully featured Smart TV Appstore includes local and global premium VoD stores, linear TV channels via IP, cloud games, live sports, music and lifestyle apps. It makes media content available for TV users in over 100 countries around the world.
In addition, NetRange also leverages its content relationships and broadcast technology expertise to provides OS.CAR, a connected car infotainment platform and VISNOS, a client-based Smart TV OS that significantly reduces the BOM cost for TV manufacturers through enabling a full Smart TV through devices with low-powered CPUs.
SonyLIV is the first Indian premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, the digital streaming player is home to 24 years of rich content from the library of Sony Pictures Networks India (SPN) with over 40,000 hours of programming. SonyLIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood Shows, Originals, 18,000+ hours of TV Shows, LiveTV, News, Lifestyle, Fitness, and Kids content.
With 100 million+ app downloads so far, SonyLIV is the first amongst its competition to provide original and exclusive premium content to Indian viewers. SonyLIV is the first OTT platform to launch an Original web series - #Lovebytes, followed by India’s first Marathi Original – YOLO. Currently, the platform has over 150+ original shows spread across Hindi, Marathi, Gujarati, Bengali. The Tamil and Telugu library itself boasts of 2000+ hours of Movies and Originals.
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