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The Definitive Guide to In-Car Entertainment
We’ve published this eBook to address the fact that the industry is set to undergo fundamental change as we enter the age of the connected car. Long established relationships between car manufacturers and owners will be re-written and significant opportunities to engage users on an ongoing basis through media services will emerge.
The publication comes during a period of unprecedented disruption to the modern world, with the COVID-19 crisis irrevocably changing the way people live and work, not least in the automotive industry. But it is also a period in which consumers have been more engaged with connected audio and video content than ever before. OTT viewing has become an essential part of people’s lives. In-Car Entertainment (ICE) represents OTT’s final unconquered frontier and the race is on to own the experience and the valuable consumer relationships and new revenue streams it will enable.
The eBook looks at the current state of radio, audio and video streaming in the car, and maps out the steps that ICE systems will take towards fully connected and autonomous vehicles.
It’s a must-read for anyone with a vested interest in the future of automotive.
ACCESS Europe will continue to discuss these topics as they, and the industry, evolve.
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